My Role
Prototype
The problem:
Background
The market was ready because of these gaps; current language learning apps fall short in these areas.
Research
I gathered information from academic journals, websites, and studies related to language learning, cultural integration in education.
The data is analyzed to identify common themes, trends, and challenges within the language learning app industry.
Accessibility
Personalization
Integration
Gamification
Adaptive Learning
Mobile Learning
Cultural Integration
Niche Languages
How has your experience been with cultural content in the language learning apps you have used? What did you find beneficial or lacking?
"I found that the cultural content in the app I used was quite limited. They did include some basic customs and etiquette.”
"The app I used had great cultural videos and real-life scenarios which helped me understand the practical use of the language better.”
Can you describe your experiences trying to find and use resources for learning less common languages through apps?
"It's been quite challenging to find good resources for learning Finnish. Most popular apps don't offer Finnish, and the ones that do are not very comprehensive.”
"I was trying to learn Zulu, and the only app that had it was very rudimentary. The lessons were mostly vocabulary lists.”
The Journey Map
I identified exactly what the learners were facing.
Want to practice in real-life situation
Want to be aware of cultural different if their is any
Wanted help in cultural fluency
Needed help understanding of language within its cultural context
Want help learning cultural artifacts
Difficulty finding resources for niche languages
78% of user express lack of in depth cultural content
65% of user had issue finding resources for niche languages
Most user want more practical language use cases.
Competition analysis
Duolingo
Memrise
iTalk
What I did
Focusing on visual aesthetics, culture integration, feature, and language choice.
Results
The audit provided valuable insights for language learning, identifying areas for improvement.
Crazy Eights
The Solution
I explored two area
Cultural Integration
Niche language
Cultural Integration
Refers to the incorporation of cultural elements and context into the language learning process
Elements
I category the element into 2 section
Cultural Context
Cultural Artifact
Materials
Cultural Awareness
Cultural Practice
Cultural Communication
Exercise
Read more
Niche language
Offers a diverse array of language learning resources, ensuring that less frequently taught languages receive the same quality and variety of materials.
Languages Offered
English, Spanish, and Mandarin, French, Arabic, Quechua, Welsh, Tagalog, Maori, Igbo, Georgian etc.
Offers both popular and less commonly taught languages, also connecting leaners with native speakers
The popular languages are for revenue purposes.
Low fidelity mockup (user flow)
Usability Test: was tested with 5 users.
The word advance: User had a bit of difficult with the word advance due to it doesn’t relate to progress overview.
Completing assessment: User want additional content after completing the course.
Summary: User want bit of summary before starting the course.
These issues were addressed in the next high-fidelity iteration.
Adding summary page before starting the course.
More content after completing a course for better sharing with friends
The word advance to something else that will relate to progress overview
Responsive designs
The designs were tailored to individual user requirements for mobile, tablet, and desktop devices, incorporating screen size variations.
Mobile
Tablet
Desktop
Takeaways
Impact:
Our target users shared that the design was intuitive to navigate through, more engaging with the culture, images, and demonstrated a clear visual hierarchy.
What I learned:
learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
Next steps
Conduct research on how successful the app is in reaching the goal to learn a new language
Add more courses and resources material for users to learn a new language
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