Trusty

Trusty

Visual Identity

Visual Identity

Trusty

Trusty is a fintech company focused on helping young adults navigate the financial sector with ease. Trusty seeks to offer complete solutions that give young people the tools they need to succeed in life and successfully navigate the complicated world of finances. The primary target audience is young individuals aged 18–30 who are tech-savvy and seeking financial independence.

Trusty is a fintech company focused on helping young adults navigate the financial sector with ease. Trusty seeks to offer complete solutions that give young people the tools they need to succeed in life and successfully navigate the complicated world of finances. The primary target audience is young individuals aged 18–30 who are tech-savvy and seeking financial independence.

Trusty is a fintech company focused on helping young adults navigate the financial sector with ease. Trusty seeks to offer complete solutions that give young people the tools they need to succeed in life and successfully navigate the complicated world of finances. The primary target audience is young individuals aged 18–30 who are tech-savvy and seeking financial independence.

Role

Lead Graphic designer from conceptual to delivery

Lead Graphic designer from conceptual to delivery

Lead Graphic designer from conceptual to delivery

Tools

Figma, Photoshop, Illustrator

Figma, Photoshop, Illustrator

Figma, Photoshop, Illustrator

Year

2023

2023

2023

Project Scope

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: brand naming, mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, image style, brand applications

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: brand naming, mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, image style, brand applications

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: brand naming, mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, image style, brand applications

Objectives:

Develop a distinctive and memorable visual identity that reflects Trusty's commitment to trust, innovation, and simplicity

Credibility

Brand Recognition

Consistency

Differentiation

Before starting the overall design process, I made sure to evaluate the brand’s core values and it’s identity.

Before starting the overall design process, I made sure to evaluate the brand’s core values and it’s identity.

Strategic Foundation

Core Values

Simplification, Empowerment, Innovation, Trustworthiness

Mission

To help youth navigate their finances with ease.

Vision

A world where young individuals can achieve their goals without financial obstacles.

Target Audience

Young individuals aged 18-30, tech-savvy, seeking financial independence.

History

Achike Ekene, a Nigerian fintech entrepreneur, founded the company in 2016 after facing financial challenges while pursuing his education. He faced bureaucratic red tape, procedural roadblocks, missed opportunities, and delayed payments due to the complexities of the traditional banking system. Inspired by his own struggles, Ekene aimed to change the narrative for young individuals facing similar financial challenges. The company aimed to streamline financial operations and empower youth to seize their opportunities without hindrance. Under Ekene's leadership, the company embarked on a journey to equip youth with the necessary tools to excel in life and navigate the complex world of finance.

PHILOSOPHY

Trustworthy

Streamlined

accessible

reliability

SECURE

INNOVATIVE

NAMING

I picked the word Trusty as the companies name as it immediately invokes the concept of trust and reliability. Customers want to feel secure when dealing with their finances

Trusty is a simple, one word name that is easy to remember. The name carriers positive connotations. It implies that the company can be trusted with financial matter

Align with brand value and reinforces these value right from the start

Trusty

Freedom

Technology

Mood Board

In the design phase, I achieves style inspiration and establish a design direction efficiently with the help of mood board. This step makes sure that the brand is set in the right direction.

Logotype

Using the information from the research the brand is modern, innovative, trustworthy, secure, reliable etc which has to be depicted in the logotype

TYPE EXPLORATIONS

Examining the letter forms for the logo- type, which means studying the words or the word that represents the company name.

Trusty

TRUSTY

TrusTy

tr/US/ty

TRUSTY

TR US TY

s

y

s

y

T R U s T Y

s

y

s

y

s

y

s

y

T R U s T Y

s

y

s

y

LETTER SHAPES

Checking typefaces that resonate with the philosophy, that are particularly interesting or relevant to the company

Trusty

Trusty

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TR Us TY

TYPE SKELETONS

Started customizing the letter forms, creating additional meaning and emphasis, and making them align with the philosophy. The us is a reference to the user.

Trusty

TR Us TY

Customizing Letters

Making additional edit to the logotype

LOGOTYPE DEVELOPMENT

Final LOGOTYPE

The logotype at different sizes

Choosing Color

COLOR PALETTE

The choice of color #142162 (Dark Blue) and #CEEFFF (Light Blue) as primary colors, aligns with its philosophy of trustworthiness, streamlined services, accessibility, reliability, security, and innovation.

These colors work together to convey a sense of professionalism, security, and dependability while also making the company's services approachable and forward-thinking.

This harmonious color palette can help establish a strong visual identity that reinforces the company's values and resonates with its target audience.

Primary Color

142162

Secondary Colors

CEEFFF

F9F8F8

2C7EBE

4E9ED4

2EA9ED

77D2FF

14131C

1F1D2E

ECF9FF

B5E9FF

Logomark

The word Trusty refer to serving someone or people for a long time and maintaining faithfulness and reliability.

Continuing with the idea from the logotype TRUSTY with the U and S bolding, which is representing US. This immediately conveys a sense of unity, community, and inclusivity. The logomark is derived from the fusion of “U” and S.

Continuing with the idea from the logotype TRUSTY with the U and S bolding, which is representing US. This immediately conveys a sense of unity, community, and inclusivity. The logomark is derived from the fusion of “U” and S.

Continuing with the idea from the logotype TRUSTY with the U and S bolding, which is representing US. This immediately conveys a sense of unity, community, and inclusivity. The logomark is derived from the fusion of “U” and S.

Primary TYPE

The primary type family for Trusty is called Hanken Grotesk

Finance Made Simple

Finance Made Simple

Finance Made Simple

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Empowering the youth with effortless financial mastery

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Achike Ekene's personal experiences laid the foundation for this transformative endeavor. During the early 2000s, while pursuing his education, he encountered the intricate and often exasperating process of transferring funds for his school fees. The hurdles ranged from bureaucratic red tape to procedural roadblocks, resulting in missed opportunities and delayed payments.

Finance Made Simple

Finance Made Simple

TRUSTY

i

a

n

 

a

e

 

m

l

A series of logotype and mark combined in different way for different thing. These can be switched out depending on purpose and usage

Client

Trusty

Nigeria

Trusty

Nigeria

Project Scope

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: brand naming, mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, image style, brand applications

Takeaways

Brand Consistency:

The visual identity brought much-needed consistency to Trusty Company's branding. All marketing materials now adhered to the same design principles, reinforcing the brand's professionalism.

Enhanced Appeal:

The design elements, logo and color scheme, typography, etc, gave Trusty Company a fresh and appealing look that resonated with users.

Increased Confidence:

The rebrand instilled a sense of confidence within the organization, aligning the team with a clear and unified brand identity

While I couldn't provide specific quantitative metrics, the success of this project was evident in the positive feedback received and the improved visual consistency and appeal. This case study illustrates my problem-solving abilities, design thinking, and commitment to meeting the client's goals

While I couldn't provide specific quantitative metrics, the success of this project was evident in the positive feedback received and the improved visual consistency and appeal. This case study illustrates my problem-solving abilities, design thinking, and commitment to meeting the client's goals

While I couldn't provide specific quantitative metrics, the success of this project was evident in the positive feedback received and the improved visual consistency and appeal. This case study illustrates my problem-solving abilities, design thinking, and commitment to meeting the client's goals

Get in Touch

ikenna.adizua@gmail.com

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