Hope charity

Hope charity

Visual Identity

Visual Identity

Hope Charity

Hope Charity

Hope Charity

Hope Charity is a non-profit organization that provides support to underprivileged communities. The typical user is between 15-50 year old, who is passionate about making a positive impact in the world. The organization's goal is to make it easy for everyone to get involved and make a difference. Hope Charity strives to create a welcoming and user-friendly experience for all users, whether they are first-time donors or long-time supporters.

Hope Charity is a non-profit organization that provides support to underprivileged communities. The typical user is between 15-50 year old, who is passionate about making a positive impact in the world. The organization's goal is to make it easy for everyone to get involved and make a difference. Hope Charity strives to create a welcoming and user-friendly experience for all users, whether they are first-time donors or long-time supporters.

Hope Charity is a non-profit organization that provides support to underprivileged communities. The typical user is between 15-50 year old, who is passionate about making a positive impact in the world. The organization's goal is to make it easy for everyone to get involved and make a difference. Hope Charity strives to create a welcoming and user-friendly experience for all users, whether they are first-time donors or long-time supporters.

My Role

My Role

My Role

Lead Graphic designer from conceptual to delivery

Lead Graphic designer from conceptual to delivery

Lead Graphic designer from conceptual to delivery

Tools

Tools

Tools

Figma, Photoshop, Illustrator

Figma, Photoshop, Illustrator

Figma, Photoshop, Illustrator

Year

Year

Year

2023

2023

2023

Project Scope

Project Scope

Project Scope

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, brand applications

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, brand applications

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: mood board, type explorations, logotype, Color palette, logomark, color mark, secondary type, brand applications

HOPE

HOPE

ORIGINAL LOGO

ORIGINAL LOGO

REBRANDED VERSION

REBRANDED VERSION

Objectives:

Hope Charity is a non-profit organization dedicated to improving the lives of disadvantaged communities in Nigeria. We are seeking a comprehensive visual identity that reflects our mission, values, and aspirations, and enables us to create a consistent and impactful presence in the non-profit sector.

Brand Recognition

Consistency

Differentiation

Versatile

Inclusivity

Credibility

Before starting the overall design process, I made sure to evaluate the brand’s core values and it’s identity.

Strategic Foundation

Core Values

Compassion, Transparency, Accountability, Collaboration

Mission

Committed to improving the lives of disadvantaged communities in Nigeria

Vision

Create a brighter future for all by building stronger, healthier, and more vibrant communities in Nigeria

Target Audience

Donors, volunteers, local organizations, government agencies and international NGOs

History

Hope Charity, founded in 2021, aims to improve the lives of disadvantaged communities in Nigeria by providing access to quality education, healthcare, and social services. Despite initial limited resources, the founders have grown and established partnerships with local organizations and community members. Today, Hope is a respected and influential force in the Nigerian non-profit sector, with a dedicated team of staff and volunteers working tirelessly to build stronger, healthier, and more vibrant communities.

PHILOSOPHY

empowering

Transparent

Inspirational

Transformative

Impactful

educational

NAMING

Hope Charity's rebranding is an evolutionary process; colors is developed from the current visual identity.

Major modifications or evolutionary redesigns may have an impact on the brand's recognition and equity, resulting in a loss of trust from users and partners.

HOPE

Original Logo

The decision to keep the name "Hope Charity" stems from our dedication to improving disadvantaged communities through transparent projects and educational programs.

The decision to keep the name "Hope Charity" stems from our dedication to improving disadvantaged communities through transparent projects and educational programs.

It serves as an inspirational emblem, sparking hope and fostering transformative change. The name connects supporters and represents the power of hope and compassion, ensuring a transparent and consistent brand.

But we will change the logo to better reflect the brand identity and to ensure that our visual representation aligns seamlessly with our mission and values. our logo should mirror our commitment to innovation, transparency, and inclusivity

The new logo design will serve as a visual testament to our ongoing efforts to empower individuals and create positive, transformative change

Rebranded Version

Mood Board

In the design phase, I achieves style inspiration and establish a design direction efficiently with the help of mood board. This step makes sure that the brand is set in the right direction.

Logotype

Using the information from the research the brand is modern, innovative, empowering, transparent, inspirational, transformative etc which has to be depicted in the logotype

TYPE EXPLORATIONS

TYPE EXPLORATIONS

TYPE EXPLORATIONS

Examining the letter forms for the logo- type, which means studying the words or the word that represents the company name.

HOPE CHARITY

Hope Charity

hope charity

HOPE-charity

HOPE / CHARITY

hope > charity

p

a

y

p

a

y

Hope Charity

p

a

y

p

a

y

p

a

y

p

a

y

HOPE CHARITY

p

a

y

P

a

y

LETTER SHAPES

Checking typefaces that resonate with the philosophy, that are particularly interesting or relevant to the company

Hope charity

Hope Charity

HOPE CHARITY

HOPE CHARITY

Hope charity

Hope Charity

HOPE CHARITY

HOPE CHARITY

HOPE CHARITY

Hope Charity

HOPE CHARITY

HOPE CHARITY

TYPE SKELETONS

Started customizing the letter forms, creating additional meaning and emphasis, and making them align with the philosophy.

CHARITY

CHARITY

CHARITY

HOPE

HOPE

HOPE

Customizing Letters

Making additional edit to the logotype

LOGOTYPE DEVELOPMENT

Final LOGOTYPE

The logotype at different sizes

Choosing Color

COLOR PALETTE

For the charity "Hope," the warm yellow hue F5B233 is the ideal option as primary color, aligns with its philosophy of transparent, Impactful, educational, inspirational empowering, and transformative.

For the charity "Hope," the warm yellow hue F5B233 is the ideal option as primary color, aligns with its philosophy of transparent, Impactful, educational, inspirational empowering, and transformative.

Its natural optimism and associations with joy and optimism are in line with the goal of the organization, which is to give hope and assistance to underserved populations.

The color palette can help establish strong visual identity that reinforces the company’s values and resonates with its target audience

Primary Color

142162

Secondary Colors

564425

FFFDE9

FECE74

F9F8F8

F9F8F8

CF8E12

876729

332102

1C1201

Logomark

The "Hope Charity" logo design is a circle with seven smaller circles signifying the organization's basic values. The outside circle represents the charity's aim of providing hope and assistance to those in need, while the inner circles represent unity, collaboration, and inclusion. The logo depicts the charity's holistic approach, continual expansion, and commitment to all-inclusive assistance. The design elements can be customized to match the charity's branding and visual identity, highlighting its community-focused approach to making a real difference in underserved communities.

The "Hope Charity" logo design is a circle with seven smaller circles signifying the organization's basic values. The outside circle represents the charity's aim of providing hope and assistance to those in need, while the inner circles represent unity, collaboration, and inclusion. The logo depicts the charity's holistic approach, continual expansion, and commitment to all-inclusive assistance. The design elements can be customized to match the charity's branding and visual identity, highlighting its community-focused approach to making a real difference in underserved communities.

Primary TYPE

The primary type family for Trusty is called Segoe UI

Together, we can create a bright future for all

Together, we can create a bright future for all

Together, we can create a bright future for all

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Our mission in Nigeria is to enhance lives through education, healthcare, and sustainable development.

Hope, founded in 2021, aims to improve the lives of disadvantaged communities in Nigeria by providing access to quality education, healthcare, and social services. Despite initial limited resources, the founders have grown and established partnerships with local organizations and community members. Today, Hope is a respected and influential force in the Nigerian non-profit sector, with a dedicated team of staff and volunteers working tirelessly to build stronger, healthier, and more vibrant communities.

Hope, founded in 2021, aims to improve the lives of disadvantaged communities in Nigeria by providing access to quality education, healthcare, and social services. Despite initial limited resources, the founders have grown and established partnerships with local organizations and community members. Today, Hope is a respected and influential force in the Nigerian non-profit sector, with a dedicated team of staff and volunteers working tirelessly to build stronger, healthier, and more vibrant communities.

A series of logotype and mark combined in different way for different thing. These can be switched out depending on purpose and usage

Education

Health

Poverty

Alleviation

Community

development

Client

Hope

Nigeria

Project Scope

Strategy: strategic foundation, market research, objective, goals and creating a brand personality

Visual identity: mood board, type explorations, logotype, Color palette, logomark, color mark, primary type, brand applications

Takeaways

Brand Consistency:

The visual identity brought much-needed consistency to hope charity organization. All marketing materials now adhered to the same design principles, reinforcing the brand's professionalism.

Enhanced Appeal:

The design elements, logo and color scheme, typography, etc, gave hope charity a fresh and appealing look that resonated with users.

Increased Confidence:

The rebrand instilled a sense of confidence within the organization, aligning the team with a clear and unified brand identity

While I couldn't provide specific quantitative metrics, the success of this project was evident in the positive feedback received and the improved visual consistency and appeal. This case study illustrates my problem-solving abilities, design thinking, and commitment to meeting the client's goals

Get in Touch

ikenna.adizua@gmail.com

LinkedIn